MMS

IAMEMO is a brand new form of mobile content, a breakthrough proposition for MMS, uniquely designed to enhance mobile messaging. Proprietary research carried out by EMO has focused on developing an understanding of the full range of human emotional experience.

The IamEmo model is to provide mobile operators and handset manufacturers with a tool to stimulate the awareness and usage of MMS for peer-to-peer communications and demonstrate enhanced messaging tools in the market. This approach is in contrast with the typical portal sale of content and revenue share model, and it is based on providing consumers with the content for free, and encouraging them to send it via MMS and thereafter subscribe to the growing EMO content pool. IAMEMO is the leading MMS product suite in the world today and is the only true Person to person MMS service and provides a seamless migration from SMS to MMS

Partner with Airgames to create an integrated marketing campaign to attract and retain youth consumers. Campaign includes preloading handsets with IamEmo content as well as the commissioning of exclusive IamEmo content for distribution via web and WAP, merchandise and promotional give-aways, and above-the-line marketing activity.